Western Union

The task: To educate WU employees about the connection between physical and emotional health, and how important both are to your overall health and wellbeing. We chose to create an animated character to enable a friendlier and clear communication. We designed Westly as a representation of Western Union Employees, utilizing the animated character as a tool to create interest and empathy. The character worked so well, WU still uses him to this day.

Deliverables: Character design, environment design, story boarding, animation, emails