Develop a video that will act as an introduction of the new Waste Management Be Well Account that can be embedded on the WM Portal as well (easily) played by a Waste Management HR representative as part of a benefits presentation.
Introduce and begin to educate the WM population on their Be Well Account. Include information about earning incentives through wellness screenings and health assessment and paying eligible expenses.
Goal is to have all HR members communicating consistently about the account and incentives by playing a video as part of their presentations.
Deliverables: Story boarding, animation, character and environment design.
Role: Tailwind Agency, Lead Designer