Q1 2021 Otis Brand Campaign, “We are made to Connect You“. The ad ran in time square and Madison Square Garden. The Target Demographics were General public and Investors. Series of Videos and Billboard ads were implemented for the campaign, with the call to action to take the viewers to our landing page.
Deliverables: Video, Print, Billboard, Web Design.
Role: Senior Graphic Designer – Otis Elevator Company
Version A
Version B
Times Square Super Sign
Content: 15 second video spot
Location: 44th and Broadway at the southeast corner
Flight: 4 weeks in rotation
Madison Square Garden
Content: 15 second video spot
Location: 4 Pennsylvania Plaza
Flight: 2 weeks in rotation
Wall Street Journal
Content: Full page print ad
Location: Greater NYC WSJ circulation
Landing Page
